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Title: Singapore Zoological Gardens : effects of environmental stimuli on visitors' perceptions
Authors: Chew, Pei Pei.
Lee, Ee Hoon.
Loo, Puay Khoon.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: This research aims to evaluate the service quality of the Singapore Zoological Gardens using the Gaps Model and the Servqual Measurement tool.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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