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Title: Metrosexual credit card.
Authors: Low, William Wei Ren.
Yeo, Zongda.
Zhuo, Hongbin.
Keywords: DRNTU::Business::Marketing
Issue Date: 2006
Abstract: The primary purpose of our project is to determine whether there would be a significant market for a metrosexual credit card in Singapore. The secondary purpose is to identify the core propositions for such a card. The potential of a metrosexual credit card in the industry is relatively unexploited, and that motivates us to conduct this study.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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