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Title: Customer satisfaction : a study on ice cream cafes using the expanded marketing mix.
Authors: Chen, Xingdi.
Lim, Shi Chao.
Soh, Mei Ying.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2006
Abstract: This study aims to identify which factors the consumer consider as the most important contributing factors to customer satisfaction of an ice cream cafe and how the three brands fare in these important contributing factors.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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