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dc.contributor.authorOng, Pei Lian.en_US
dc.contributor.authorWee, Xi Yan.en_US
dc.contributor.authorChua, Shwu Jiun.en_US
dc.description.abstractOur study seeks to investigate how Singaporean consumers evaluate handphone during a purchase. Specifically, we are interested in determining the information cues that Singaporean consumers rely on when evaluating handphones, by using a multi-cue approach. We aim to test the existence of national loyalty and stereotyping among Singaporean consumers. In addition, we seek to explore the aggregate indicator or perspective that consumers have in relation to a country of origin.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior-
dc.titleThe exploratory research on Singaporean consumers' purchasing decision on handphones.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorWang, Qinanen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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