Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/10218| Title: | Frequent flyer program : a study on consumer behaviour. | Authors: | Foo, Lai Maun. Li, Shuting. Tan, Chin Poh. |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2006 | Abstract: | Our study aims to obtain the customers’ perspectives of their FFPs; to establish a profile of the business and leisure FFP members; to obtain insights into the attitudes and behavioural attributes of both business and leisure FFP members towards their FFPs as well as to investigate whether airline loyalty programs are attaining loyalty objectives and provide recommendations on ways to improve the FFPs. | URI: | http://hdl.handle.net/10356/10218 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2790.pdf Restricted Access | 725.18 kB | Adobe PDF | View/Open |
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