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Title: Frequent flyer program : a study on consumer behaviour.
Authors: Foo, Lai Maun.
Li, Shuting.
Tan, Chin Poh.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2006
Abstract: Our study aims to obtain the customers’ perspectives of their FFPs; to establish a profile of the business and leisure FFP members; to obtain insights into the attitudes and behavioural attributes of both business and leisure FFP members towards their FFPs as well as to investigate whether airline loyalty programs are attaining loyalty objectives and provide recommendations on ways to improve the FFPs.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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