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|Title:||Impact of environmental stimuli on customers' price-quality-value perceptions.||Authors:||Foo, Min Hui.
Koh, Jing Yi.
Kong, Hui Chuin.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2000||Abstract:||The subject in study is Singapore's Night Safari. Several variables are identified and analysed to see how they affect customers'perceptions of price-quality-value.||URI:||http://hdl.handle.net/10356/10229||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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