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Title: Impact of environmental stimuli on customers' price-quality-value perceptions.
Authors: Foo, Min Hui.
Koh, Jing Yi.
Kong, Hui Chuin.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: The subject in study is Singapore's Night Safari. Several variables are identified and analysed to see how they affect customers'perceptions of price-quality-value.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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