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Title: Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo.
Authors: See, Magdalene Huiling.
Png, Kenny Ming Huat.
Ng, Jason Jin Sheng.
Lau, Joyclene Hui Cheng.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2004
Abstract: Shedding Light on AWARE is a promotional campaign that aims to increase the visibility of the Association of Women's Action and Research (AWARE) in Singapore, with the ultimate goal of increasing supports and members for the voluntary welfare organization.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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