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Title: Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?
Authors: Chen, June Shuwei.
Chiam, Wan Ting.
Tan, Shi Ling.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2006
Abstract: This study aims to explore whether there is any difference in customers' perceptions of these foreign retailers and that of Singapore retailers, and if there is, what are the factors leading to such difference.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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