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Title: How culture and what online customers value will influence e-commerce success : China's case.
Authors: Lee, Ching Boon.
Ting, Mei Yin.
Phua, Wendy Poh Lian.
Keywords: DRNTU::Business::Information technology::Electronic commerce
Issue Date: 2006
Abstract: This research aims to find out how culture will influence what online customers value. Following this, we will find out how what online customers value will influence the success of e-commerce.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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