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Title: The internationalization of chinese companies : a case study on haier group.
Authors: Ng, Qi Hui.
Yong, Michelle Mixue.
Tan, Sze Nee.
Keywords: DRNTU::Business::International business
Issue Date: 2006
Abstract: In view of the fast pace at which the world is globalizing as well as the saturated global market, the Chinese, being a late entrant, finds it a struggle to gain a foothold in the global market and to catch up with established players. In this study, we hope to understand some of the problems the Chinese faced as a late entrant to the global market as well as the strategies that they can use to help themselves play the game of “catching up”.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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