Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10273
Title: Strategic management of shopping malls in Singapore.
Authors: Low, Angeline Puay Ling.
Lee, Yam Hui.
Tham, Kok Choong.
Keywords: DRNTU::Business::Management::Strategy
Issue Date: 2000
Abstract: Using Elizabeth Howard's model of shopping centre management, we classify shopping centres in Singapore under two categories: property-led and customer-led. With each's unique characteristics in mind, we recommend certain strategic approaches for management of shopping centres to undertake.
URI: http://hdl.handle.net/10356/10273
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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