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|Title:||Effects of fancy job titles on an indvidual's perception of the job.||Authors:||Goh, Rebecca Hui En.
Lee, Elin Hui Ming.
Poh, Yong Ling.
|Keywords:||DRNTU::Business::Management::Personnel management||Issue Date:||2006||Abstract:||This is a study on whether different job titles will affect a job-seeker's perceptions on how attractive and prestigious the job is, or make a job-seeker more inclined to apply for the job. Focusing on the sales industry, we found that fancy job titles made the job seem more prestigious.||URI:||http://hdl.handle.net/10356/10282||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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