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Title: Effects of fancy job titles on an indvidual's perception of the job.
Authors: Goh, Rebecca Hui En.
Lee, Elin Hui Ming.
Poh, Yong Ling.
Keywords: DRNTU::Business::Management::Personnel management
Issue Date: 2006
Abstract: This is a study on whether different job titles will affect a job-seeker's perceptions on how attractive and prestigious the job is, or make a job-seeker more inclined to apply for the job. Focusing on the sales industry, we found that fancy job titles made the job seem more prestigious.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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