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Title: Effects of fancy job titles and pictures in recruitment advertisements.
Authors: Lim, Samantha HuiYing.
Ng, Hua Qing.
Quek, Angeline Chiew Yi.
Keywords: DRNTU::Business::Management::Personnel management
Issue Date: 2006
Abstract: This study postulates that the presence of a Fancy job title or a Picture in a recruitment advertisement has a greater impact on a job seeker’s Job Attitude and Intention to Apply for a job favourably. We used a questionnaire, simulating a recruitment print advertisement page for a Marketing position in the newspapers. The experiment was carried out in a controlled environment on 373 graduating Marketing majors. Participants read a scenario and answered questions regarding Job Attitude and Intention to Apply for four advertisements.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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