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Title: Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.
Authors: Chen, Roger Haoye.
Ng, Sy Woei.
Ng, Yuan Chang.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2006
Abstract: This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break through amidst fierce competition in Singapore grocery retail industry.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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