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Title: Battle of convenience : supermarkets versus convenience stores.
Authors: Tan, Gee Hong.
Tan, Priscilla Sze Sze.
Tang, Angeline Jin Fen.
Keywords: DRNTU::Business::Management::Competition
Issue Date: 2006
Abstract: The purpose of this paper is to investigate the convenience that supermarkets and convenience stores are perceived to deliver to the local consumer and the relationship between the different dimensions of convenience and purchasing behaviour.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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