Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/10320| Title: | Effects of mirrors in product displays on purchase intention. | Authors: | Lu, Chelsea Miaoling. Yeo, Sin Hock. Zou, Xinyi. |
Keywords: | DRNTU::Business::Advertising::Advertising method | Issue Date: | 2000 | Abstract: | This study examines how the product display with a mirror setting, versus one without a mirror, would affect the shoppers’ evaluation of the product attributes, self- and value-related attributes and purchase intention of the product on display. | URI: | http://hdl.handle.net/10356/10320 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2882.pdf Restricted Access | 1.22 MB | Adobe PDF | View/Open |
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