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Title: Effects of mirrors in product displays on purchase intention.
Authors: Lu, Chelsea Miaoling.
Yeo, Sin Hock.
Zou, Xinyi.
Keywords: DRNTU::Business::Advertising::Advertising method
Issue Date: 2000
Abstract: This study examines how the product display with a mirror setting, versus one without a mirror, would affect the shoppers’ evaluation of the product attributes, self- and value-related attributes and purchase intention of the product on display.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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