Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10324
Title: How are credit card packages and cardholder behaviour affected by consumer's demographics?
Authors: Gow, Yujie.
Gwee, Li Ping.
Ng, Mei Shan.
Keywords: DRNTU::Business::Finance
Issue Date: 2007
Abstract: This project aimed to establish interesting correlations between consumers’ endowment characteristics, and their preferences and behavior towards credit cards in Singapore. The first two aspects covered tangible and intangible card benefits, with the last aspect examing cardholders' behavior towards desirability, duration of usage, sequecing and usage priority.
URI: http://hdl.handle.net/10356/10324
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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