Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10324
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dc.contributor.authorGow, Yujie.en_US
dc.contributor.authorGwee, Li Ping.en_US
dc.contributor.authorNg, Mei Shan.en_US
dc.date.accessioned2008-09-24T07:42:25Z-
dc.date.available2008-09-24T07:42:25Z-
dc.date.copyright2007en_US
dc.date.issued2007-
dc.identifier.urihttp://hdl.handle.net/10356/10324-
dc.description.abstractThis project aimed to establish interesting correlations between consumers’ endowment characteristics, and their preferences and behavior towards credit cards in Singapore. The first two aspects covered tangible and intangible card benefits, with the last aspect examing cardholders' behavior towards desirability, duration of usage, sequecing and usage priority.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Finance-
dc.titleHow are credit card packages and cardholder behaviour affected by consumer's demographics?en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee, Hon Singen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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