Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/10333| Title: | Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments. | Authors: | Ng, Xinyao. Tng, Ziyang. Woon, David Ta Wei. |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2007 | Abstract: | The purpose of our research is to obtain a comprehensive understanding of the factors affecting customer retention. We hope that this would enable themed food and beverage establishments to better position themselves to increase survivability and profitability. | URI: | http://hdl.handle.net/10356/10333 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2894.pdf Restricted Access | 350.55 kB | Adobe PDF | View/Open |
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