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Title: Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.
Authors: Ng, Xinyao.
Tng, Ziyang.
Woon, David Ta Wei.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2007
Abstract: The purpose of our research is to obtain a comprehensive understanding of the factors affecting customer retention. We hope that this would enable themed food and beverage establishments to better position themselves to increase survivability and profitability.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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