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|Title:||Consumer behaviour towards themed establishments : a study of consumer retention in local themed establishments.||Authors:||Ng, Xinyao.
Woon, David Ta Wei.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2007||Abstract:||The purpose of our research is to obtain a comprehensive understanding of the factors affecting customer retention. We hope that this would enable themed food and beverage establishments to better position themselves to increase survivability and profitability.||URI:||http://hdl.handle.net/10356/10333||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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