Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10334
Title: Effects of web design quality and media publicity on job applicants.
Authors: Lin, Shihui.
Queck, Su Fen.
Tan, Weiling.
Keywords: DRNTU::Business::Public relations::Media management
Issue Date: 2007
Abstract: The aim of this study was to investigate the effects of media publicity and company’s website on organizational attractiveness and job application tendency. A 3 x 2 factorial design was formulated to test our hypotheses. We proposed that as web design quality increases, perceived organizational attractiveness and job application tendency would increase. Similarly, as media publicity gets more positive, perceived organizational attractiveness and job application tendency will increase. We made a prediction that influence of media publicity on perceived organizational attractiveness could be moderated by web design quality. We also suggested the influence of web design quality on job application tendency of applicants could be moderated by media publicity. Results from 180 business undergraduates confirmed all the hypotheses except the hypothesis that web design quality influenced job application. Research implications and future research were also discussed.
URI: http://hdl.handle.net/10356/10334
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_2895.pdf
  Restricted Access
757.27 kBAdobe PDFView/Open

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.