Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10347
Title: Determinants and effects of mall excitement
Authors: Cai, Peiyun
Low, Xin Hui
Sim, Sylvia Shu Gek
Keywords: DRNTU::Business::Marketing
Issue Date: 2007
Abstract: This study aims to provide a better understanding of the shopping demographics in the area of mall determinants. This is done by investigating the relationship between five factors (tenant variety, mall environments, shopping involvement, cognitive crowding and affective crowding) on shoppers' excitement and desire-to-stay at the mall. In addition, this research seeks to further understand the influence of excitement, desire-to-stay and involvement on mall repatronage intentions. In addition, this research seeks to further understand the influence of excitement desire-to-stay and involvement on mall repatronage intentions.
URI: http://hdl.handle.net/10356/10347
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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