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https://hdl.handle.net/10356/10347
Title: | Determinants and effects of mall excitement | Authors: | Cai, Peiyun Low, Xin Hui Sim, Sylvia Shu Gek |
Keywords: | DRNTU::Business::Marketing | Issue Date: | 2007 | Abstract: | This study aims to provide a better understanding of the shopping demographics in the area of mall determinants. This is done by investigating the relationship between five factors (tenant variety, mall environments, shopping involvement, cognitive crowding and affective crowding) on shoppers' excitement and desire-to-stay at the mall. In addition, this research seeks to further understand the influence of excitement, desire-to-stay and involvement on mall repatronage intentions. In addition, this research seeks to further understand the influence of excitement desire-to-stay and involvement on mall repatronage intentions. | URI: | http://hdl.handle.net/10356/10347 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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NBS-REPORTS_2906.pdf Restricted Access | 7.01 MB | Adobe PDF | View/Open |
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