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Title: Profiling customers against characteristics of corporate responses to complaints.
Authors: Lim, Shing Yee.
Tay, Julynn Chu Ling.
Wu, Dominique Jiali.
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 2007
Abstract: This research attempts to draw a link between these two areas of study and find relationships between a number of variables and some aspects of corporate responses. Specifically, it attempts to find out what consumers look for in corporate responses via profiling.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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