Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10350
Title: Effect of tempo and loudness on consumer recall : an Asian contextual study
Authors: Ee, Aaron Cher Chiang
Ganesh, Kurup
Chia, Nicholas Heng Kit
Keywords: DRNTU::Business
Issue Date: 2007
Abstract: This study was conducted to investigate the effects of musical elements on recall. This behavioural research focused primarily on the manipulation of two musical elements, namely, Tempo and Loudness. The results from the research summarized the impact of tempo and loudness on affect for use within the Asian context.
URI: http://hdl.handle.net/10356/10350
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_2909.pdf
  Restricted Access
188.15 kBAdobe PDFView/Open

Page view(s) 50

294
checked on Sep 27, 2020

Download(s) 50

4
checked on Sep 27, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.