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Title: Effect of tempo and loudness on consumer recall : an Asian contextual study
Authors: Ee, Aaron Cher Chiang
Ganesh, Kurup
Chia, Nicholas Heng Kit
Keywords: DRNTU::Business
Issue Date: 2007
Abstract: This study was conducted to investigate the effects of musical elements on recall. This behavioural research focused primarily on the manipulation of two musical elements, namely, Tempo and Loudness. The results from the research summarized the impact of tempo and loudness on affect for use within the Asian context.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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