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Title: Consumer's perception of price when they shop online
Authors: Ang, Kok Hou
Tan, Cheong Kok
Yow, Mun Ying
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: Our research seeks to discover the impact of price on consumer's behaviour, the attributes of successful vendors as well as the types of products/services sellable in an online context. Our research sought to be a reference to online retailers or potential online retailers in formulating their pricing strategies.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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