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|Title:||Consumer's perception of price when they shop online||Authors:||Ang, Kok Hou
Tan, Cheong Kok
Yow, Mun Ying
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2000||Abstract:||Our research seeks to discover the impact of price on consumer's behaviour, the attributes of successful vendors as well as the types of products/services sellable in an online context. Our research sought to be a reference to online retailers or potential online retailers in formulating their pricing strategies.||URI:||http://hdl.handle.net/10356/10362||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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