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dc.contributor.authorHuang, Jingneng.en_US
dc.contributor.authorKheng, Edna Hwee Ling.en_US
dc.contributor.authorToh, Chik Wee.en_US
dc.description.abstractThis study seeks to examine growth strategies employed by Starwood Hotels & Resorts Pte Ltd specific to the lodging industry and to explore the impact of these strategies on its expansion in Asia Pacific. In the first section of the paper, previous studies on hotel growth strategies are examined. In the second and third sections of the paper, we trace recent trends in the Asia Pacific lodging industry and examine in detail growth strategies employed by Starwood. A qualitative and quantitative evaluation of Starwood’s performance in Asia Pacific is provided. A summary of its growth strategies and impact on its hotel operations conclude this report.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::International business-
dc.titleGrowth strategies of starwood hotels and resorts, worldwide, inc. in Asia Pacific.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLeong, Choon Chiangen_US
dc.contributor.schoolNanyang Business Schoolen_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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