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Title: A study of integrated marketing communication : the Singapore petroleum industry.
Authors: Lee, Soo Chin.
Ong, Beng Hwee.
Wong, Chengjun.
Keywords: DRNTU::Business::Marketing::Communication
Issue Date: 2007
Abstract: This project analyzes how Shell, Exxonmobil, and Caltex, in Singapore use different marketing strategies to build their brand. It also reveals how these companies differentiate themselves through marketing strategies that are aligned with their corporate vision. A detailed evaluation was done on the integrated marketing communication (IMC) efforts by them.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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