Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10388
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dc.contributor.authorChew, Sze Wei.en_US
dc.contributor.authorKua, Ser Mian.en_US
dc.contributor.authorLim, Chiew Ling.en_US
dc.date.accessioned2008-09-24T07:43:05Z-
dc.date.available2008-09-24T07:43:05Z-
dc.date.copyright2007en_US
dc.date.issued2007-
dc.identifier.urihttp://hdl.handle.net/10356/10388-
dc.description.abstractThis project aims to advise a Canadian fast fashion retailer – Le Ch?teau, on how to expand its operations into the Asian markets, specifically to set up its first outlet in the most favorable country.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketingen_US
dc.titleExpansion and marketing strategies to Asian markets for a fast fashion brand - Le Chateau.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorMcGovern, Ianen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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