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Title: Expansion and marketing strategies to Asian markets for a fast fashion brand - Le Chateau.
Authors: Chew, Sze Wei.
Kua, Ser Mian.
Lim, Chiew Ling.
Keywords: DRNTU::Business::Marketing
Issue Date: 2007
Abstract: This project aims to advise a Canadian fast fashion retailer – Le Ch?teau, on how to expand its operations into the Asian markets, specifically to set up its first outlet in the most favorable country.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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