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Title: Study of consumer behaviour on the Internet
Authors: Ang, Siew Kim
Koh, Wei Ling
Tan, Ee
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: Tremendous surge in online retail revenue indicates the potential of Internet to revolutionise retail. This study focuses on business-to-consumer e-commerce: online shopping behaviour, motivations and deterrents of online shopping, and characteristics and psychological traits of adopters of online shopping. Our research hopes to provide useful information to businesses and government.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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