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|Title:||Study of consumer behaviour on the Internet||Authors:||Ang, Siew Kim
Koh, Wei Ling
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2000||Abstract:||Tremendous surge in online retail revenue indicates the potential of Internet to revolutionise retail. This study focuses on business-to-consumer e-commerce: online shopping behaviour, motivations and deterrents of online shopping, and characteristics and psychological traits of adopters of online shopping. Our research hopes to provide useful information to businesses and government.||URI:||http://hdl.handle.net/10356/10395||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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