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Title: Marketing of biomove 3000 : exploratory research in factors affecting willingness to buy/try portable stroke rehabilation machine & marketing plan.
Authors: Chen, Peiqi.
Heng, Rebecca Li Rong.
Chay, Nan Yan.
Keywords: DRNTU::Business::Marketing
Issue Date: 2007
Abstract: The primary objectives of this project was to find out consumers’ willingness to accept unsupervised and self administered after-stroke rehabilitation and to prepare a detailed marketing plan for Biomove 3000 machine in Singapore.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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