Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10414
Title: Factors influencing competitive pricing reactions : a study using simulation game data
Authors: Lee, Sally Pei Song
Tan, Shu Yan
Yang, Jingfang
Keywords: DRNTU::Business::Marketing::Pricing
Issue Date: 2007
Abstract: Our study investigates factors influencing competitive price changes, specifically how firms' competitive mindsets and actual competition characteristics translate into different degrees of pricing reactions.
URI: http://hdl.handle.net/10356/10414
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_2967.pdf
  Restricted Access
124.42 kBAdobe PDFView/Open

Page view(s) 50

266
Updated on Apr 15, 2021

Download(s)

6
Updated on Apr 15, 2021

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.