Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/104223
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dc.contributor.authorLwin, May Ooen
dc.contributor.authorVijaykumar, Santoshen
dc.contributor.authorLim, Gentatsuen
dc.contributor.authorTheng, Yin-Lengen
dc.contributor.authorFoo, Schuberten
dc.date.accessioned2014-12-03T07:13:34Zen
dc.date.accessioned2019-12-06T21:28:36Z-
dc.date.available2014-12-03T07:13:34Zen
dc.date.available2019-12-06T21:28:36Z-
dc.date.copyright2013en
dc.date.issued2013en
dc.identifier.citationLwin, M., Vijaykumar, S., Lim, G., Theng, Y.-L., & Foo, S. (2013). Personal protection behaviors against Malaria in India: Urban attitudes and health info seeking preferences. Annual Conference of the International Communication Association, 1-10.en
dc.identifier.urihttps://hdl.handle.net/10356/104223-
dc.description.abstractMalaria and dengue are vector-borne infectious diseases that affect millions of adults and children and consume thousands of lives in India every year. Despite their recurring annual threat, evidence-based approaches to communication strategies that positively influence protective behaviors remain to be established. This study describes a national survey (n=1000) of five large metropolitan cities on health information seeking preferences and attitudes towards scientific and indigenous methods of personal protection. Our findings show that despite high perceived effectiveness of preventive methods, their actual practice remains low. We found that individuals are most likely to seek health information from television followed by newspapers and mobile phones. Attitudes related to Malaria (severity, susceptibility), prevention methods (response efficacy) and media use significantly predicted actual practice of prevention methods. Implications for future design and development of health communication initiatives promotion Malaria prevention are discussed.en
dc.language.isoenen
dc.rights© 2013 The Authors (Annual Conference of the International Communication Association). This is the author created version of a work that has been peer reviewed and accepted for publication by Annual Conference of the International Communication Association, Annual Conference of the International Communication Association. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [Article URL: http://citation.allacademic.com/meta/p_mla_apa_research_citation/6/3/8/6/5/p638654_index.html?phpsessid=c3gfeb6qku7a6r7dpnb7e2ns37].en
dc.subjectDRNTU::Social sciences::Psychology::Behaviorismen
dc.titlePersonal protection behaviors against Malaria in India : urban attitudes and health info seeking preferencesen
dc.typeConference Paperen
dc.contributor.schoolSchool of Humanities and Social Sciencesen
dc.contributor.conferenceAnnual Conference of the International Communication Associationen
dc.description.versionAccepted versionen
dc.identifier.urlhttp://citation.allacademic.com/meta/p_mla_apa_research_citation/6/3/8/6/5/p638654_index.html?phpsessid=c3gfeb6qku7a6r7dpnb7e2ns37en
dc.identifier.rims169957en
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