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Title: Hypermarket convenience : its dimensions and implications on customer retention.
Authors: Seah, Sindee Pei Ling.
Siriphan Songpitak.
Tan, Choon Mei.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2007
Abstract: This paper proposes a conceptual framework consisting of dimensions of convenience, personal variables and dependent variables such as satisfaction and customer loyalty in Singapore’s hypermarket setting. The research advances understanding of how hypermarkets fare for the dimensions examined. Managers can implement the strategies suggested to improve service performance and increase consumers’ repurchase intentions and their likelihood to recommend to others.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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