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|Title:||Hypermarket convenience : its dimensions and implications on customer retention.||Authors:||Seah, Sindee Pei Ling.
Tan, Choon Mei.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2007||Abstract:||This paper proposes a conceptual framework consisting of dimensions of convenience, personal variables and dependent variables such as satisfaction and customer loyalty in Singapore’s hypermarket setting. The research advances understanding of how hypermarkets fare for the dimensions examined. Managers can implement the strategies suggested to improve service performance and increase consumers’ repurchase intentions and their likelihood to recommend to others.||URI:||http://hdl.handle.net/10356/10423||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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