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Title: F&B business opportunity in NTU.
Authors: Low, Wan Wen.
Thean, Ai Hui.
Wong, Melissa Jing Pei.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2007
Abstract: Nanyang Technological University’s (NTU) population has been steadily increasing over the years and this may prove to be a potential opportunity for Food & Beverage (F&B) outlets to enter into the tertiary institution market. Hence, the main objective is to determine whether brand equity and other elements such as price and location are effective for branded F&B businesses in a school environment. The outcome we would want to achieve is to help any potential interested companies to enter and operate on campus. With this study, potential F&B companies will be able to have a better understanding of their target consumers and business potential in terms of pricing, preferred food choice and branded outlets.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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