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https://hdl.handle.net/10356/10427
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DC Field | Value | Language |
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dc.contributor.author | Low, Wan Wen. | en_US |
dc.contributor.author | Thean, Ai Hui. | en_US |
dc.contributor.author | Wong, Melissa Jing Pei. | en_US |
dc.date.accessioned | 2008-09-24T07:43:33Z | - |
dc.date.available | 2008-09-24T07:43:33Z | - |
dc.date.copyright | 2007 | en_US |
dc.date.issued | 2007 | - |
dc.identifier.uri | http://hdl.handle.net/10356/10427 | - |
dc.description.abstract | Nanyang Technological University’s (NTU) population has been steadily increasing over the years and this may prove to be a potential opportunity for Food & Beverage (F&B) outlets to enter into the tertiary institution market. Hence, the main objective is to determine whether brand equity and other elements such as price and location are effective for branded F&B businesses in a school environment. The outcome we would want to achieve is to help any potential interested companies to enter and operate on campus. With this study, potential F&B companies will be able to have a better understanding of their target consumers and business potential in terms of pricing, preferred food choice and branded outlets. | en_US |
dc.rights | Nanyang Technological University | en_US |
dc.subject | DRNTU::Business::Industries and labor | - |
dc.title | F&B business opportunity in NTU. | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.supervisor | Clive, Choo Wee Ee | en_US |
dc.contributor.school | Nanyang Business School | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
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NBS-REPORTS_2978.pdf Restricted Access | 2.47 MB | Adobe PDF | View/Open |
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