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Title: Re-adaptation of a service guarantee model for the local food and beverage industry.
Authors: Lee, Hui Ming.
Lim, Mui Khim.
Low, Tze Hui.
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 2000
Abstract: Improvement of the service guarantee model after a market research is done on the Singapore consumers in the local restaurants. The consumers are segmented into potentials, repeats and regulars.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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