Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/10429
Title: | Re-adaptation of a service guarantee model for the local food and beverage industry. | Authors: | Lee, Hui Ming. Lim, Mui Khim. Low, Tze Hui. |
Keywords: | DRNTU::Business::Marketing::Customer services | Issue Date: | 2000 | Abstract: | Improvement of the service guarantee model after a market research is done on the Singapore consumers in the local restaurants. The consumers are segmented into potentials, repeats and regulars. | URI: | http://hdl.handle.net/10356/10429 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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NBS-REPORTS_298.pdf Restricted Access | 188.34 kB | Adobe PDF | View/Open |
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