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Title: Korean beauty experience : a study of endorser and store environment effects on consumer behaviour
Authors: Chong, Han Xiang
Neo, Ying Ying
Zhang, Xin Yi
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2007
Abstract: The aim of our study is to explore the effects endorsers and store displays have on perceived product quality and purchase decision. This study will be done based on one of the latest trends in the consumer market: The uprising of Korean economically-priced skincare and cosmetics concept shops.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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