Please use this identifier to cite or link to this item:
|Title:||Korean beauty experience : a study of endorser and store environment effects on consumer behaviour||Authors:||Chong, Han Xiang
Neo, Ying Ying
Zhang, Xin Yi
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2007||Abstract:||The aim of our study is to explore the effects endorsers and store displays have on perceived product quality and purchase decision. This study will be done based on one of the latest trends in the consumer market: The uprising of Korean economically-priced skincare and cosmetics concept shops.||URI:||http://hdl.handle.net/10356/10430||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.