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Title: Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore
Authors: Abdullah Rubaet Chowdhury
Adilla Anggraeni
Ayu Pratiwi
Keywords: DRNTU::Business::Advertising::Agency
Issue Date: 2007
Abstract: Cross cultural content analysis of TV Advertising across Chinese and English Channels in Singapore, comparing the advertisements based on their contents, collectivism vs individualism, low context vs high context, western values vs chinese values
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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