Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/10436| Title: | Cross cultural content analysis of TV advertising across Chinese and English channels in Singapore | Authors: | Abdullah Rubaet Chowdhury Adilla Anggraeni Ayu Pratiwi |
Keywords: | DRNTU::Business::Advertising::Agency | Issue Date: | 2007 | Abstract: | Cross cultural content analysis of TV Advertising across Chinese and English Channels in Singapore, comparing the advertisements based on their contents, collectivism vs individualism, low context vs high context, western values vs chinese values | URI: | http://hdl.handle.net/10356/10436 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2986.pdf Restricted Access | 194.55 kB | Adobe PDF | View/Open |
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