Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10440
Title: Niche marketing : a useful strategy for Singapore's banks?
Authors: Cheong, Rosabel Joy Ling.
Chiang, Karen Sue Ping.
Tay, Diana Huei Ching.
Keywords: DRNTU::Business::Marketing
DRNTU::Business::Finance::Banking
Issue Date: 2000
Abstract: The objective of this study was to establish if it is good policy for banks to engage in niche marketing and the extent to which consumers switch based on bank pricing.
URI: http://hdl.handle.net/10356/10440
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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