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Title: Niche marketing : a useful strategy for Singapore's banks?
Authors: Cheong, Rosabel Joy Ling.
Chiang, Karen Sue Ping.
Tay, Diana Huei Ching.
Keywords: DRNTU::Business::Marketing
Issue Date: 2000
Abstract: The objective of this study was to establish if it is good policy for banks to engage in niche marketing and the extent to which consumers switch based on bank pricing.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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