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|Title:||Niche marketing : a useful strategy for Singapore's banks?||Authors:||Cheong, Rosabel Joy Ling.
Chiang, Karen Sue Ping.
Tay, Diana Huei Ching.
|Issue Date:||2000||Abstract:||The objective of this study was to establish if it is good policy for banks to engage in niche marketing and the extent to which consumers switch based on bank pricing.||URI:||http://hdl.handle.net/10356/10440||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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