Please use this identifier to cite or link to this item:
Title: Restaurant revenue management : study of cafe cartel.
Authors: Huang, Stuart Weirong.
Phang, Kang Yu.
Pravin Nagarajah.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2007
Abstract: Restaurants have fixed capacity and seats are assets of a restaurant. Due to the limited nature of seating, restaurant managers often face the trouble of which party of customers to entertain when there is a queue. For them, having the right information of which party size is profitable is beneficial as it allows them to entertain the right customer group effectively. This paper seeks to find out the profitable target party size through a 2 week observation study at 2 different branches of restaurants. Managerial implications of other factors that might influence spending are also discussed and tested.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
697.49 kBAdobe PDFView/Open

Page view(s) 10

checked on Sep 28, 2020

Download(s) 10

checked on Sep 28, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.