Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10451
Title: Procter & Gamble : oral care in China.
Authors: Ivina.
Siti Rohani Mohamed Idris.
Tan, David Jia Wei.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2008
Abstract: The report will begin by looking at the current situation of the oral care industry in China followed by a detailed analysis of the marketing strategies that P&G embarked on for its oral care brands in China. The P&G marketing strategies will then be compared with its closest competitors in the toothpaste and toothbrush markets. These competitors include international players, Colgate and Unilevel, and local players Aoqili, Liangmianzhen and Wuhan Jinchen.
URI: http://hdl.handle.net/10356/10451
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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