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dc.contributor.authorSiti Rohani Mohamed Idris.en_US
dc.contributor.authorTan, David Jia Wei.en_US
dc.description.abstractThe report will begin by looking at the current situation of the oral care industry in China followed by a detailed analysis of the marketing strategies that P&G embarked on for its oral care brands in China. The P&G marketing strategies will then be compared with its closest competitors in the toothpaste and toothbrush markets. These competitors include international players, Colgate and Unilevel, and local players Aoqili, Liangmianzhen and Wuhan Jinchen.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Industries and labor-
dc.titleProcter & Gamble : oral care in China.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorGupta, Viveken_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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