Please use this identifier to cite or link to this item:
Title: Procter & Gamble : oral care in China.
Authors: Ivina.
Siti Rohani Mohamed Idris.
Tan, David Jia Wei.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2008
Abstract: The report will begin by looking at the current situation of the oral care industry in China followed by a detailed analysis of the marketing strategies that P&G embarked on for its oral care brands in China. The P&G marketing strategies will then be compared with its closest competitors in the toothpaste and toothbrush markets. These competitors include international players, Colgate and Unilevel, and local players Aoqili, Liangmianzhen and Wuhan Jinchen.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
5.97 MBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.