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Title: Doing the right thing online : a survey of bloggers' ethical beliefs and practices
Authors: Ng, Ee Soon
Detenber, Benjamin H.
Koh, A. W. K.
Lim, A. L. H.
Cenite, Mark
Keywords: DRNTU::Social sciences::Mass media::Media law, ethics and policy
Issue Date: 2009
Source: Cenite, M., Detenber, B. H., Koh, A. W., Lim, A. L., & Ng Ee Soon (2009). Doing the right thing online: a survey of bloggers' ethical beliefs and practices. New Media & Society, 11(4), 575-597.
Series/Report no.: New media & society
Abstract: This study explored ethical beliefs and practices of two distinct groups of bloggers--personal and non-personal--through a worldwide web survey. A stratified purposive sample of 1,224 bloggers provided information about their blogging experience, blogging habits, and demographics. They were also asked about their beliefs and practices for four ethical principles: truth telling, attribution, accountability, and minimizing harm. Findings reveal that the two groups differ in terms of who they are and what they do in their blogs. There were also significant differences in the extent to which they value and adhere to the four principles, and some interesting similarities. For example, both groups believe attribution is most important and accountability least important. Scholars have proposed blogging ethics codes, and we found bloggers themselves support a code.
ISSN: 1461-4448
DOI: 10.1177/1461444809102961
Rights: © 2009 SAGE Publications. This is the author created version of a work that has been peer reviewed and accepted for publication by New Media & Society, SAGE Publications. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [].
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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