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https://hdl.handle.net/10356/10458
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Tan, Joycelyn Pei Ying | en_US |
dc.contributor.author | Xu, Giselle Yuxuan | en_US |
dc.contributor.author | Zeng, Junkai | en_US |
dc.date.accessioned | 2008-09-24T07:43:51Z | |
dc.date.available | 2008-09-24T07:43:51Z | |
dc.date.copyright | 2007 | en_US |
dc.date.issued | 2007 | |
dc.identifier.uri | http://hdl.handle.net/10356/10458 | |
dc.description.abstract | The research examined the consumer behaviour of Singaporean teenage students in relation to online shopping, and in specific online auction shopping. It investigated the differences between the online shoppers and the non-shoppers and identified the preferences of the former group of individuals with regards to purchasing apparel through the use of online auctions. An online auctions expanded model was also created for use by online auction sellers in the apparel category to advance their effectiveness in enhancing the shopping experience for consumers. | en_US |
dc.rights | Nanyang Technological University | en_US |
dc.subject | DRNTU::Business::Marketing::Consumer behavior | |
dc.title | Consumer behaviour of Singaporean teenage students in online auction (apparel) | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.supervisor | Murfett, Ulrike Marianne | en_US |
dc.contributor.school | Nanyang Business School | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
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NBS-REPORTS_3004.pdf Restricted Access | 288.15 kB | Adobe PDF | View/Open |
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