Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/10460| Title: | Broad based study of hotel loyalty programs : the development and trends. | Authors: | Tan, Si Hui. Teh, Ling Wei. Teo, Cheryl Ying Ling. |
Keywords: | DRNTU::Business::Marketing::Customer services | Issue Date: | 2007 | Abstract: | This broad based study traces the development of hotel loyalty programs and identifies the recent hotel industry trends. The regional managements of 2 hotel chains in Singapore were interviewed and their future directions were discussed - toward increased personalization and experiential rewards. | URI: | http://hdl.handle.net/10356/10460 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_3006.pdf Restricted Access | 317.75 kB | Adobe PDF | View/Open |
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