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Title: Consumer's perceptions of private labels
Authors: Acharigae, Shaminta
Chong, Lian Chiu
Quek, Ying Ying
Keywords: DRNTU::Business::Marketing::Product management
Issue Date: 2007
Abstract: This paper aims to explore consumers’ perceptions of Private Labels and the possible implications for manufacturers and supermarket retailers in the Singaporean context. Findings will help define the direction in which local retailers should take Private Labels in the near future and the manufacturers’ role in this initiative.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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