Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10463
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dc.contributor.authorAcharigae, Shamintaen_US
dc.contributor.authorChong, Lian Chiuen_US
dc.contributor.authorQuek, Ying Yingen_US
dc.date.accessioned2008-09-24T07:43:56Z
dc.date.available2008-09-24T07:43:56Z
dc.date.copyright2007en_US
dc.date.issued2007
dc.identifier.urihttp://hdl.handle.net/10356/10463
dc.description.abstractThis paper aims to explore consumers’ perceptions of Private Labels and the possible implications for manufacturers and supermarket retailers in the Singaporean context. Findings will help define the direction in which local retailers should take Private Labels in the near future and the manufacturers’ role in this initiative.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Product management
dc.titleConsumer's perceptions of private labelsen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorBhatnagar, Rohiten_US
dc.contributor.schoolNanyang Business Schoolen_US
item.grantfulltextrestricted-
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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